The media and their Influence when it comes to serious issues.

To fulfill the needs of today's societies, who have become celebrity obsessed and convinced that the goings on in things like 'Eastenders' are indeed factual and that The XFactor is a small part of their life, stories and newspapers like the one opposite are what is going to sell. 

I have to say in the little research I did, I found that serious issues rarely get that much exposure by the biggest selling newspapers unless it's a politician slipping up or a story that's been grabbing every headline available. We can see the story with Gordon Brown in 'The Sun' just making the front page by being shoved in a side column by a world exclusive from Britain got talent, as an example. In my opinion I don't think they should change what they write about just because more of Britain population buys their stories because their is media such as the news and other newspapers that can inform people in more depth and possibly with more factually based stories as well.

If I reflect this opinion on low budget entertainment and their coverage of serious issues, again I think they do it when it suits them or when they believe it to be relevant to their audience but not because they need to. For example on the latest episode of The XFactor, one of  Simon Cowel finalist Danyl Johnson sang 'Man in the Mirror'. The judges was singing his praises for his vocals but were left confused by the Video Back drop choice, Louis commented on why polar bears, climate change and children had been used for Danyl's performance and said the images where distracting. Simon responded that they were to go with the song choice. Distracting or not distracting millions of viewers that night received a message about man kind changing from that XFactor performance.       

I think I blind man could see that this country feeds off mass media and low budget entertainment, I don't think its going to change any time soon because it brings in so much money for these industries and I'm sure they don't want to lose their piece of the pie or the part of the power the have gain by starting to cover serious issues.